Book Review - Massage Therapy Career Guide for Hands-On Success by Steve Capellini
Dateline: 12/03/98
Steve Capellini, a licensed massage therapist since 1983, has
successfully grown in the massage and bodywork field to become a consultant, trainer,
workshop leader, writer, and speaker. He is a member of the American Massage Therapy
Association (AMTA), National Speakers Association (NSA), and the International Spa and
Fitness Association (ISPA). His newest book, Massage
Therapy Career Guide for Hand-On Success, covers everything you need to know to
begin or advance a career as a massage therapist. This well-organized, easy-to-read, and
insightful guide contains the following information:
Introduction.
1. Massage Therapy-A Career Without Limits.
- The history and growth of the massage therapy profession.
- Why it is the perfect time to become a part of it.
2. Is There a Healer Inside You?
- How well suited are you for the role of a massage therapist? Take a quick test to see if you have any of the ten traits of a "born therapist."
- Learn about the psychology of touch and how to deal with people on an intimate basis.
- Facts and figures on what you can expect your fist year in practice an in subsequent years as your practice develops.
- Find the best schools and institutions.
- How to form relationships with mentors and guides.
3. Making the Dream a Reality - The Nuts and Bolts of the Massage Business.
- How to choose and build the type of practice that is optimal for you.
- How to find work in spas, with physicians and chiropractors, aboard cruise ships, and with other industry affiliated businesses.
- Learn about business plans.
- Find out how to market your practice without a marketing budget.
4. Massage Clients - Treating the Whole Person.
- Discusses the relationship between therapist and client.
- Learn how to use evaluation charts and referral systems.
- Tips for dealing with problem clients.
5. Touch and the Law.
- What you need to know to operate your business to the highest standards.
- Learn about zoning, licensing, taxes, insurance, third-party billing, safety issues, and more.
6. Creating the Perfect Space - How to Set Up and Maintain the Optimal Environment for the Massage Therapy Practice.
- How to create the most conducive environment for your business by choosing the right location, designing the best interior space, picking the right colors, and choosing the right equipment and supplies.
7. Day to Day Realities - Dealing With the Details of a Thriving Massage Practice.
- How to make daily procedures a joy - scheduling, record keeping, etc.,
- How to avoid burnout.
- How to address the issues of scheduling your time and staying in good condition.
- Learn the 14 techniques to keep you and your practice fresh year after year.
- Read the two scenarios of a typical busy therapist.
- How to set fees and discover self-worth - banishing the materialism vs. spiritual growth dilemma
9. The Path Ahead - How to Advance Your Career in Massage.
- Learn about advanced techniques.
- How to keep up with your new career through professional organizations, journals, books, etc.
How to increase prosperity by specializing in massage writing, consulting, workshop teaching, and retailing.
Appendix.
- Resources - Internet, computer software, books, videos, massage study abroad, business tools, consulting services, insurance billing information, magazines, associations, newsletters, schools, massage equipment manufacturers, massage accessories manufacturers, massage retailers, and contacts.
- Advanced Training Chart
Steve Capellini also gives a one-day workshop based on this book approved for 12 CEU's from Florida. For more information:
Steve Capellini
6461 SW 73rd Street
Miami, FL 33143
305-662-6674 or 888-TOUCHED
email: steve@royaltreatment.com
Other books by Steve Capellini:
The Royal Treatment : How You Can Take Home the Pleasures of the Great
Luxury Spas
Be sure to read the Spa Site's book review of this title!
Getting the Most out of Massage
Work in progress: Royal Treatment for the Soul about the uplifting spiritual and personal-growth processes found in spas.
photos courtesy of Steve Capellini
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The Spa Site is a great resource for massage therapists with pages full of information and links to: massage on the Internet, computer software, books, videos, consulting services, magazines, associations, massage schools, massage equipment and accessories, employment opportunities at US day spas, and employment opportunities at US spa resorts and destination spas.
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