Top Spa Trends For 2008
1)The “Feng Shui’d” Gym. Goodbye mirrored walls and fluorescent lighting; hello waterfalls and fine art. Led by ambitious gym design projects at spas like Gwinganna in Australia and Clay in New York, spa gyms and fitness studios are being reconceived as places to not only tone the body, but also elevate the mind and spirit.
2) A Star (Therapist) Is Born. When all is said and done, a spa treatment is only as good as the therapist who provides it. Increasingly savvy spa-goers continue to seek out those with great skills, knowledge and the caring spirit.
3) Wellness, Wellness, Wellness. Wellness is sweeping the globe, brought on by scientific breakthroughs, the realization that the medical industry has a "sickness" model, and consumers’ desire to be healthier, more vital, and youthful in appearance. Fitness, nutrition, education, as well as alternative practices such as energy medicine, reiki, and Traditional Chinese Medicine are all becoming important aspects of “spa.”
4) Luxury Detox and Luxury Bootcamps. Detox programs and weight loss bootcamps have long been associated with deprivation. But if you can get the same results with high thread count sheets, lovely rooms, spa treatments and a nurturing environment, why not live a little while?
5) Spa Real Estate Mania. With spas adding residences, developers adding spas, and hotels/resorts with spas adding condo units, SpaFinder predicts that the number of mixed-use developments with a strong spa focus will grow to 300 in 2008. This trend is being fueled by health-focused baby boomers entering the real estate market to downsize or purchase vacation homes.
6) Taking Sleep Seriously.. Especially if you Want to Lose Weight. Recent medical studies highlight the importance of sleep for improved productivity at work, cardiovascular health, even weight loss. Look for more hotel spas to bring in sleep directors, more destination spas to offer sleep programs (including medically guided sleep analysis), and more day spas to offer “snoozing zones” and creative massage scheduling that allows therapists to say, “stay on the table for as long as you like.”
7) Fertility Tranquility – Having waited to begin starting a family, many couples are finding that getting pregnant isn’t all that easy. Because stress is often the culprit, hopeful parents-to-be are going to spas in search of tranquility (and a romantic environment). Spas, moreover, are beginning to offer treatments and diet regimes designed to boost fertility. Fertility-oriented acupuncture is becoming especially popular as a natural alternative for couples worried about the health effects of taking fertility hormones. Expecting parents are taking spa vacations as a way to self-indulge and recharge before parenthood (known as “babymoons”). Then moms are coming back to get back in shape … with baby in tow.
8) Hydro and Thermal Super-Experiences. Europe is known for its elaborate "sauna worlds" where you can experience a Balinese multi-steam bath, Finnish Sauna, Greek Herbal Bath, Indian Blossom Steam Room, Japanese Salt Steam Bath, Laconium, Tepidarium, Turkish Hammam, Tyrolean Sauna, multi-sensory showers, reflexology footbaths, spa pool, water beds and a Zen garden -- all in one place. In America's newest high profile resort and day spas, we're starting to get more than just a steam room, sauna and Jacuzzi.
9) Urban Spa Explorer. With a booming, vibrant melting pot of Russian baths, Korean baths and Thai massage establishments, young urbanites (without big salaries) are discovering authentic, no frills ethnic spas. Although these businesses may seem off limits to some, the best of them offer authentic indigenous treatments, expert therapists, low prices and clean facilities.
10) Plug-in or Unplug: It’s up to You. Should spas allow guests to be on their Blackberrys during a foot reflexology session, or should they ban connection devices altogether? A recent SpaFinder industry survey found that four out of five spas report that less connectivity (making the spa a laptop-, blackberry- and cell phone-free zone) represents the fastest-growing consumer demand. But with one in five spas report consumers want more spa connectivity. So the trend may be towards a custom solution, with customary questions like “male or female?” followed by a new option: “plugged or unplugged?”


Comments
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Please get in touch with me or email me info on advertising with you. I am in the historic section of downtown St. Cloud and have a very upscale yet romantic Italian ambiance. I would love to get more information from you. Warm Regards, Michelle
Hello,
I would like to have more information on how to be part of your spa guide. Our Massage & relaxation center offers an unusual blend of services for the busy and stressed customer, from 5 min to as much time and budget one can afford. Our store is relocating this February into a 3,000 sqft. space. Among our usual services we will offer foot massage on a sound wave table. Looking forward to your e-mail.
Sincerely
Sandra Wiendels
Ocean Waves Massage & O2 Lounge
I enjoy your column! The 10 best Spa Finds you listed were interesting. I only agree with #1,8,9.
Finding reasonable rates, harmonios attmospheres and good therapists is a challenge!
Trends are always interesting to me. As a consultant to the spa industry, I see a lot of what is out there…and yes, some hold true and others don’t. I thik that Wellness is a major growth opportunity…and that is why I started a business around it. It is something that hits us in so many ways…not just by going to the spa. As people become more interested in their health, a holistic approach to wellness is paramount.
Good information for the next holidays. I will enjoy a massage in one of these spas