Most spas ask if you have a gender preference for the therapist when you book a massage -- and most people say "female." I used to, until I ended up with a male therapist and had one of the best massages of my life. Now I just say, "I just want a great therapist." It's the individual style and skill that matters, not the gender. But lots of people still don't want men to touch them. At the spa where I work, I saw one woman being led off in horror as she said to her friend, "I thought you booked a female!!!" Later her friend said she loved her massage. I really think if more people would give male therapists a try, they would discover they've been missing out. For the people who like very deep work (quite often men), male therapists have a lot of strength. And for women, I find there is a male/female energy polarity that can help put your body in balance. So if you always ask for females, give the male massage therapist a try. You'll probably be like me and find that you've been shutting yourself off from a lot of great massage therapists.