Gyno Spa Opens in NYC

A new kind of "medical spa" has just opened in New York City -- a "gyno spa" devoted to the art of Kegels so that you're toned and physically fit inside and out. Dr. Lauri Romanzi, a gynecologist who performs pelvic reconstruction surgery, has opened Phit on West 58th St. It may be called a spa, according to an article in The New York Times, but it's "essentially a gussied-up examination room down the hall from Dr. Romanzi’s medical practice." The "signature treatment" will be a $150 gynecological exam called "Kegel Phitness" where you contract your pelvic muscles around Dr. Romanzi’s finger so she can determine your muscle tone -- weak, moderate or strong. She offers "personal training" with biofeedback, at-home Kegel programs, and if all else fails, vaginal tightening surgery. “The idea is to make it very easy for women to come in and know their pelvic fitness,” said Dr. Romanzi, who is a clinical associate professor of gynecology at NewYork-Presbyterian/Weill Cornell hospital. I think calling it a medical spa is a gimmick....but that's marketing.