Atlantic City's Lavish New Spa

Atlantic City has a lavish new hotel spa called Immersion, brought to you by the same people who built the Vegas-worthy Borgata. But where The Borgata has a ground floor devoted to the pleasures of gaming (to which I, for one, am immune), The Water Club by Borgata is being called Atlantic City's first "non-gaming boutique-lifestyle hotel." What makes a $400 million, 800-room hotel "boutique" I'm not sure. Boutique used to mean small. But The Water Club has five indoor and outdoor pools, a two-story spa, six retail shops, and no casino in sight. High design includes limestone columns, rich marble detailing and plush handmade rugs interwoven with gentle water features to create alluring spaces that soothe and revitalize. The Spa at The Water Club, a 36,000-square-foot sanctuary with floor-to-ceiling windows and 180-degree ocean views, is a compilation of some of the latest spa trends - personalized tea service, Ayurvedic treatments, heated hammams, dry float soft packs, iPod docking stations with customizable music, men’s and women’s lounges with flat panel televisions, and oxygen-infused treatments. All the fun takes place in 16 "experience" rooms. I guess calling them treatment rooms isn't sexy enough anymore.