| Book Contents |
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282 pages divided into eight sections
including Introduction (Evolution of the Day Spa Industry,
Build-A-Spa, How to Add a Fitness Component, Business
Plan), Business (How to Add a Spa or Fitness Component,
Creating the Right Experience for the Client, Insuring Your
Business, Building a Healthier Spa from Inside Out: What the Spa
Massage Alliance Can Do for You), Treatment (Providing the
Professional Beauty, Spa & Wellness Industries with Quality Products
& Services, Beyond Beauty is Healthy Beauty, The
Natural Way to a Beautiful Body, Moor Therapy, A Lucrative
State of the Art Alternative to Wax), Skincare (Found
in the Most Prestigious Spas Worldwide, Forever the Gift of
Beautiful Skin, The Essence of Perfection from Provence, France,
Results...Not Promises), Equipment (Ready to Build on
Your Vision, Insights on How to Equip a Day Spa, Nothing
Comes Closer), Wetroom (Spa-Kur Therapy Development, Hydrospa
Secrets of the Super Spa Revealed, Hydrotherapy: Operate for
Profit), Report (The Day Spa Business Report, Survey:
What do Day Spas value most?), Resource Guide (contact
information for a variety of spa-related businesses such as consultants,
equipment companies, architects/designers, spa products, accessories,
etc.) |
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Contents are provided by the following
companies: The Day Spa Association, H.E.A.T Spa-Kur Therapy Development,
American Leisure, Natural Resources Spa Consulting, Inc., Atmosphere Design,
Marine Agency Corporation, The Spa Massage Alliance, Alexandria Professional
Body Sugaring, LPG®, Lypossage, Moor Spa, Palomar Medical
Technologies, Pevonia, ATZEN, Essensa, The Wilma Schumann Skin Care System,
Universal Companies, Cosmopro, Mehaz, Hydrospa Consulting, and Spa Central. |
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| Pros |
My favorite sections:
• Build-A-Spa (21 pages) provides a detailed breakdown by
room (front desk, massage room, facial room, whirlpool tub room,
underwater massage tub room, wetroom) of the components necessary to
start a spa (set-up expenses, month-to-month expenses, monthly revenue
as well as the square footage requirements, expense, revenue and profit
summaries and cash flow projections for year 1 and 2. Some of the same
calculations, presented slightly differently, are found again in the How
to Add a Spa or Fitness Component section (10 pages). Secrets of
the Super Spas Revealed (10 pages) also provides detailed
information in chart form on what it takes (types of treatments,
equipment required, room specifications, room construction, technical
specifications) to set up wet and dry treatment rooms.
• Business Plan (15 pages) provides the basic
requirements needed to create a business plan (details of the business
feasibility study, financing, design, facility positioning and
operational programming)
• Atmosphere Design (10 pages) discusses the six basic
principles of designing a spa and six steps to implement the principles
(1. define purpose of your spa, 2. identify your vision, 3.
conceptualize the what you want the client to experience in your spa, 4.
define the technical requirements, 5. create a structure that will
invite the energy to flow harmoniously in every part of the spa (à la
Feng Shui), and 6. set the budget. Also included are two sample floor
plans.
• Insuring Your Business (10 pages) discusses the four
primary categories that need to be considered as the minimum insurance
requirement (property, premises, professional liability and worker's
compensation).
• Spa-Kur Therapy Development (10 pages) discusses the
benefits of hydrotherapy treatments for the various systems of the body
as well as details of various hydrotherapy treatments (baths, showers,
sitz baths, neutral baths, hot baths, therapeutic mineral baths,
chemical baths, oxygen baths, salt baths, jet showers, fan showers, rain
showers, Scotch showers, Vichy showers).
• The Day Spa Business Report 2001 (10 pages) provides
useful information such as who has been to a day spa in the past (along
with # visits/year, $ spent per visit - and the split between treatment
$ and home care product sales), which treatments were received in the
last three years, likelihood of visiting a day spa in the next three
years, reasons for not visiting a day spa in the last three years, and
more.
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| Cons |
• Much of the book has the feel of an advertisement for the companies that
provided information for the various sections. This is particularly true
for the Treatment, Skin Care and Equipment sections. For $269.00
for DSA Members or $299.00 (Non DSA Member) plus Shipping and Handling
charges of US - $5.95, Canada/Mexico - $9.95, and International -
$16.95, there should be much more unbiased, noncommercial information
presented.
• The organization is a little confusing. How to Add a Fitness Component
has Business Plan plopped in the middle of it. Business Plan
is not located in the Business section. |
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