| Taking in the Waters |
Think
of the spas at the Golden Door, Canyon Ranch, Auberge Resorts, The
Ritz-Carlton, Starwood Hotels, Fairmont Hotels or the Mandarin Oriental. In
bliss-susceptible individuals (such as myself), the mere mention of grand
spas (such as these) inspires a swoon of longing for the better-than-heaven
delights for which these resorts are rightly famed.
The legendary spas of Europe --Vichy, Baden-Baden, Epsom, Evian - are shrines to the curative powers of water. The special properties of the spas natural springs were believed to cure everything from dropsy to infertility and heal the soul as well.
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In his book Taking the Waters Alev Lytle Croutier writes, Taking the waters was a means of unleashing creative urges for painters, writers and composers. The potent fountains became projections of health, beauty, and prosperity, but more than anything, sex. The very word spa is the acronym from the Roman Sanitas Per Aquas, meaning health through water. Thats why, even today, many say you really cant have a spa without water. |
However,
taking the waters, in most modern American spas cannot depend on the
near mystical quality of the water itself, as it does in Vichy or
Baden-Baden. Most modern spa wet rooms use water straight from the tap. The
challenge for the spa developer then becomes how to honor the unspoken
promise of healing spa waters some other way.
Once, when asked to explain how taking the waters at a spa worked as a cure,
the prominent French physician Deslois-Paoli replied, There are two
principle reasons. One is the effect of the waters themselves; the other is
admittedly the psychosomatic effect
At first glance, his answer seems to fall a bit short in the scientific
proof department, but, if you think about it for a minute, the points he
makes are important ones that are sometimes overlooked in todays
competitive, high tech spa world.
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As
he said, it only takes two ingredients: water and imagination. Its
true that the first part, delivering the client into the waters, can
be a complicated and costly undertaking for spa developers. You can
expect to spend between $20,000 and $30,000 total per room (see
Spa
Wet Room and Dry Room Set Up Charts for
technical details related to building a wet room). However, no
matter how elaborate and costly the plumbing, unless Deslois-Paolis
psychosomatic benefits are taken into account, it will all be time and
money down the drain.
There are generally two types of tub experiences used in spas today. The hydrotherapeutic tub that usually includes water jets and a hose for underwater massage, and the couples tub, whose benefits come from setting a sensual, romantic mood. |
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Hydrotherapeutic
tubs are built with high volume use in mind and tend to be
utilitarian; the pampering comes from productssuch as fango mud or
aromatherapy products-- put in the water to compliment the jet
massage. Couples tubs need to be romantic fantasies come to life such as the Stone Forest Granite Stone Tub weighing in at 2,500 pounds empty. |
There
are several variations for showers, but really only two distinct types:
Vichy showers that are suspended horizontally over a treatment table and
Swiss showers, which include multi-directional showerheads strategically
placed in the stall.
Technology has turned these plumbing fixtures into smart machines. The
newest and most popular tub comes with its water jet treatments
pre-programmed or the jet program can be customized for a spas
signature treatments. An underwater lighting system is
also an option, changing the color of the water to suit the mood. new spin
on the treatment is the Vichy Shower with the steam enclosure for a
cocoon-like effect.
However, while these machines clearly have impressive I.Q.s, high tech bells and whistles alone cant fulfill the promise of the curative powers of a spas waters. What Ive learned working with our most successful Hydro Spa Consulting clients, is that the best way to approximate the mystical powers of a water cure is to wrap the client in a healing experience involving all of the senses. Heres how three of those clients use hydrotherapy tubs in combination with products and services to effect the cure that keeps clients coming back for more.
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Miami
Bliss Drawing on the ancient traditions of Chinese, Ayurvedic, European, Balinese and Thai cultures, The Spa at the Mandarin Oriental in Miami, offers multi-jet, aromatherapy baths in private suites overlooking the tranquil water of Biscayne Bay. The bath, is a Bliss option offered as part of the Mandarin Orientals signature Time Ritual, follows product treatments such as spearmint body polish, marine mud or fresh algae body envelopments, or oshadi body wrap. |
Hands
on at Canyon Ranch
At Canyon Ranch, Tucson, hydrotherapist Kevin Barry doesnt just push a
button on the hydrotherapy tub and walk away. He has created a two-hour
ritual based on Southwest Native American ritual that includes an underwater
massage using the hand hose as well as his hands. The client is offered a
choice of music, and throughout the treatment Barry offers cold compresses
and cool beverages to the client. The hydro-massage is followed by a rest in
a steam room wrapped in hot towels while Barry offers Native American prayer
chants.
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Vineyard Views
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Taking
the waters will remain a necessary part of the spa experience, but just
getting wet is not sufficient unto itself. The mystical healing properties
of the famed natural springs spas need to be translated into modern magic,
which can be done, as the good doctor suggested, by using a little
imagination.
| About the Author | Related Articles By Polly Johnson | |
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Polly Johnson joined Hydro Spa Consulting in 1994 and has contributed to the companys success managing many high profile accounts.Polly is Vice President, CFO and a full partner of Hydro Spa. Previously, Polly owned an award winning film & media production company in Los Angeles. She has a Bachelor of Science degree in Communications Media and a Master in Business Administration (MBA) from Pepperdine University, California. |
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