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Guide Review
"My career is a joyous expression of who I
am." Can you honestly say that? If you can, you probably follow
most of the principles found in Cherie Sohnen-Moe's book, "Business
Mastery3." If
not, stop reading this review right now, click here
 ,
and order it. Go ahead, I'll save your place
for you. This book was written for wellness professionals - massage
therapists, estheticians, aromatherapists, personal trainers,
chiropractors, physical therapists, nutritionists, physicians, etc..
However, I have had careers in manufacturing, health care, quality
consulting, IT, and publishing and I can tell you from personal
experience that this book's holistic approach to life/business is
important for anyone who works for a living.
In 400+ pages, Sohnen-Moe lays out a logical
progression of steps to create a joyous career - a career that you are
passionate about, a career that embodies your personal values, and a
career that is financially profitable. Through self-evaluation
exercises, sound business principles, concrete examples, practical and
essential tools, and inspirational quotes, Sohnen-Moe enables you to
discover how to create and keep balance in your own life and stay true
to the principles of healing and service to others while building and
maintaining a healthy, successful business. Topics include:
- Initial Considerations (exploration,
self-employment, clearing, scope),
- Life Planning (goal setting, strategic planning,
follow-through),
- Success Strategies (self-management, barriers to
success, time management, tracking, risk-taking, motivation,
balance),
- Conscious Business (are you open for business?,
social responsibility, goodwill, professionalism, image, ethics),
- Business Start-Up,
- Business Management,
- Financial Management,
- Therapeutic Communications,
- Marketing, and
- The Business Plan.
The Appendices contain valuable tools such as wheel of life, high
priority activities, daily plan, time tracking sheet, strategic
planning, contact/referral records, business mileage sheet, bank reconciliation
Form, opening balance sheet, start-up costs worksheet, business income
& expense forecast, monthly business expense worksheet, monthly
personal budget worksheet, cash flow forecast, weekly income ledger
sheet, monthly disbursement ledger sheet, business expenses summary
sheet, client status report, client health information sheet, client
intake form, and much more.
The following is one of the Business Mastery3's
wonderful charts. It summarizes the principles and techniques covered in
the book: Be Your Own Best Manager
Identify your values and operate from
them.
Clarify your purpose, priorities and goals.
Design and implement an effective business plan.
Create strategic plans of action.
Learn to work smarter-not harder.
Track important components.
Eliminate time wasters.
Plan your days.
Set a schedule and keep it.
Take a stretch break every 20 minutes.
Be dressed for "work."
Get feedback from colleagues and experts.
Collect information: quotes, articles, statistics.
Keep your work space organized.
Enhance your telephone skills.
Follow through with clients.
Market your business consistently.
Join at least one professional association.
Develop powerful networking abilities.
Keep accurate records.
Be a calculated risk taker.
Be willing to move on.
Make sure your needs are being met.
Exercise regularly.
Create a support system.
Continue your education.
Get out of the house/office EVERY DAY!!!
Take responsibility for yourself.
Choose appropriate advisors.
Keep things in perspective.
For tasks you hate-delegate (or subcontract).
Respect your mind's and body's cycles.
Balance your personal and professional life.
Remember, we're all human-we make mistakes.
Acknowledge your accomplishments every day.
Business Mastery3 provides
the information that will enable you to do all these things. It is a
valuable toolbox that you will use over and over during different stages
of your career.
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