10 Steps to Developing Your Medical Spa… Avoid the Pitfalls!

Index • Step One Secure a Solid Concept • Step Two Creating your Business Plan & Numbers • Step Three Hiring Your Development Team • Step Four Finding Your Location • Step Five Menu Creation and Product Selection • Step Six Creating and Implementing your Business Infrastructure • Step Seven Integrate the Doctor with the Spa Services • Step Eight Medical Insurance • Step Ten Generating Revenue Through Marketing and Retail Sales

Other Spa Site Articles by Alexis Ufland • The Medical Spa - The Next Generation of the Spa Industry

Contact Alexis Ufland Lexi Design - Spa Definition, Design, Development • Address:  9 Barrow Street Suite #3N, New York, NY 10014 • Phone/Fax: 646-336-5549 • Email: alexis@lexidesign.com  • Web Site • Lexi Design Online Presentation

Related Resources • Spa Business Articles and Surveys  • Spa Consultants • Public Relations, Marketing, & Communications Firms • Spa Recruitment Services • Spa Management Services • Spa Suppliers

Step Nine:  Hiring and Staffing  
Pitfall:  High Turnover

Staffing is an essential element of a successful operation. The most successful Medi-Spas are staffed with professionals that have prior experience in a medical setting combined with a healing touch. Examples are Aestheticians with continued education certifications, Dermatologist’s Assistants and Registered Nurses.

This is a high-turnover industry. In conjunction with treating your staff fairly, with respect, and creating an environment that is positive and friendly, there are other ways to retain your staff.

Aestheticians are extremely motivated by learning. As a Doctor, you have a pool of knowledge to share with them. On-site education and training is invaluable and lacking in the Spa world, so if you want to hold onto your staff, educate them. This benefits both you and them. Set up monthly lectures with the staff to keep them updated on the latest trends, cosmetic ingredients, products, new lasers, etc. Allow a staff member to spend a morning with you in surgery or assist you on a busy day of patients. They learn and gain respect by watching you diagnose and speak to patients. Also, give staff discounts on your services, so they can see first-hand what is involved in your treatments, how the service feels and in turn promote you; for example Bone Density Test, Eye Exam, discounts on Botox, etc.

Aestheticians are extremely motivated by money. Capitalize on this to get the highest productivity from your staff. Set sliding scale commission structures, weekly product sale targets, incentives for rebooking and up-selling, and promote teamwork by setting monthly overall Spa goals and rewards when they meet your financial goals.

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