GLOBAL SALON PANEL (GSP) 2001
Highlights from GSP 2001
The GSP 2001 provides the latest market intelligence on the salon sector. The GSP 1999 and 2000 series represent more than 120,000 salons in more
than 25 counties. The GSP 2001 alone represents more than 1.3 million client visits a week worldwide.Best performing salons and salon business In the large and fragmented salon market, the GSP 2001 identifies both the best performing types of salons and salon business. Continuing a trend seen in previous GSPs, multi-service salons once again outperformed the rest of the industry in 2000.
Double-digit growth rates were common in many of the markets studied in these outlets. While the best performing business varies by country and outlet, in general hair colouring, active skin care, therapeutic treatments, and product sales saw the strongest growth.
The every day spa
The GSP multi-service salons are growing business in a globally saturated market
because they are rolling out a service package that was previously only
available to the small number of consumers - those who could afford both the
money and the time for a trip to exclusive day spas. Unlike the day spas, the
best performing GSP salons are in easily accessible locations with large
catchment populations, such as shopping, commercial and residential areas.
Wide menu
The typical GSP multi-service salon is a hair salon that diversified into
non-hair personal care services. Most salons now offer skin and nail services,
and some also offer body services (e.g. depilation, massages, tanning, etc.).
Hair care, particularly the lucrative colouring services, continues to be their
core business accounting for about 70% of business.
New services for new lifestyles
The best performing GSP salons are growing business because they offer a
The new diversified service menu is popular with increasingly time-pressed and stressed consumers. It allows them to add value to the precious time spent in a salon. For example, a woman who makes an appointment for hair colouring can get a facial or a pedicure at the same time.
A new trend in the GSP 2001 is the strong growth in use of de-stressing therapies. Globally these therapies were among the best performing services. Salons that introduced them were surprised by the popularity of quick (30 minute or less) massages – generally scalp or neck.
The demand for new non-hair services compensates salons for the continued fall in the frequency of client visits for hair care.
Companies and products
The GSP 1999 and 2001 series identified about 400 companies, and many, many more
brands. The companies run the full spectrum from very large global manufacturers
of hair and beauty products, such as L'Oreal, to tiny, specialist companies
whose sales are local.
Although large companies continue to dominate the global market, small companies are making headway in niches, particularly in the spa type services.
The GSP 2001 identifies continuities and changes in product sales and demands. Retail sales in participating salons can account for as much as 20% of outlet turnover.
Salons increasing retail sales report continued growth in demand for natural products, particularly those used for the at-home spa experience (e.g. bath products and aromatherapy lines).
Description of GSP
Diagonal Reports’ Global Salon Panel (GSP) 2001 is the third annual global
survey of the largest professional beauty markets worldwide. GSP 2001 provides
the latest market intelligence on the hair care and beauty service market. The
research was conducted in Jan-April 2001 and all data refers to the 2000/1999
sales period. The information is based on primary research.
The leading hair and beauty care service (basic, chemical & treatments) categories are covered GSP findings indicate future trends in the larger cosmetics mass-market as the professional beauty channel serves as the antenna of retail market developments.
Countries covered in GSP 2001
The GSP 2001 markets include the USA, Germany, France, Italy, Spain, UK, Japan,
Korea, Taiwan, Hong Kong, Singapore, Mexico, Argentina, Brazil, India, China,
Malaysia, Indonesia, Philippines, Vietnam, Thailand, Australia, UAE, Egypt,
Iran, Saudi Arabia, South Africa, and Turkey.
GSP salon sources
Participants in the GSP 1999 and 2001 series represent the full spectrum of the
fragmented salon market. They range from the handful of global salon
chains,
to affiliates of major product manufacturers, to up-market, single-outlet
salons.
Our GSP 2001 is representative of 24,000 experts include stylists, colourists, beauticians, manicurists, pedicurists, masseurs (massagists), counsellers, along with salon directors, managers, franchisees, and owners worldwide and millions of service visits.
Diagonal Reports
Diagonal Reports, a business-to-business market intelligence research company,
specializes in the professional beauty market and tracks developments in the
hair- and skin-care products and services market worldwide.
Diagonal Reports’ Research Director also conducts one-day workshops on the global professional beauty market.
Contact diagonal@eircom.net for fuller information. Tables of contents are posted at http://www.diagonalreports.com
GSP 2001 Press Release
© Copyright 2001 Diagonal Reports Ltd.
reprinted with permission
Share your spa business experiences on the Spa Site Forum in the "Spa Business" folder.
Please help support this site by clicking the ads that appear here.
Like this article? Want to read more? Check out the Previous Features
