Spas are incorporating more fitness, fitness centers are incorporating more spa, hospitals are incorporating spa elements, and spas are bringing in more medical doctors and specialists, it says. "It’s one integrated human body, after all, and the 'pure' spa is on the decline, while the hybrid spa is busy inventing new you-name-it, plugged-in models.
SpaFinder says 64% of spas still identify themselves as a “pure spa,” but 38% of those plan to add hybrid (fitness, complementary medicine, etc.) elements in the future. Only 26% of spas vow to remain pure.
Twenty percent of spas now offer exercise/fitness, 29% offer wellness/complementary medicine (acupuncture, etc.), 35% feature spirituality/mind offerings (meditation, etc.), while 25 % offer classes on wellness topics, etc. It means your spa is merging with your exercise, health and wellness regime.
Examples include:
- Nuffield Health (200 U.K. facilities), combining the hospital/clinic/diagnostic center with the health club and full spa services, interweaving yoga, physiotherapy, etc.
- the Malo Clinic Spa at the Venetian Macau-Resort Hotel in China, an integrative wellness center offering both comprehensive medical treatments and executive health checkups (six operating theaters, a staff of 50 doctors, etc.) with a full spa featuring 100 spa therapists.
- Nuffield Health (200 U.K. facilities), combining the hospital/clinic/diagnostic center with the health club and full spa services, interweaving yoga, physiotherapy, etc.
- Exhale MindBodySpa (15 day spa locations from Los Angeles to the Caribbean), integrating yoga and fitness classes, acupuncture, nutrition, workshops, fertility programs, etc., around the core spa model
- Nuffield Health (200 U.K. facilities), combining the hospital/clinic/diagnostic center with the health club and full spa services, interweaving yoga, physiotherapy, etc.
- Joan Lunden’s Camp Reveille, combining a traditional women’s “summer camp” with spa, set to travel to destination/resort spas across the U.S. next year.
