While economists predict there will be a modest economic recovery in 2010, spa-goers will still see very attractive spa deals. A new industry survey shows that spas are planning either to maintain 2009 spa deal levels, and even increase them. Find out more about how to get the best spa deals.
"One reason is the continued increase in supply," says SpaFinder. "There were spas in various stages of construction at the start of the recession, and while some scrapped or delayed plans, many saw it through, and we’ve continued to see a significant growth in new spas across these two difficult years."
When it comes to “pure” discounts (straight percentage/dollars off), 51% of spas plan the same level as 2009, and 35% expect to somewhat or significantly boost them. Only 14% plan less.
Watch for more imaginative, personal, retention-focused offers in the new year: 66% of spas plan to increase their “value-add” offers (extras thrown in to keep prices the same). Sixty-three% plan to increase their “creative” discounts (like memberships, two-for-ones, sampling programs). And 41% plan to increase “overall value pricing” (not deal-focused, but setting the right, upfront price). Fewer than 1 in 10 spas report they expect to decrease discounting in 2010.
Consumers will see more offers like loyalty points/rebates toward future services, generous rewards for referring friends, VIP pricing for regular clients, and even open house events where consumers sample new treatments for a nominal fee or free. These deals will keep brands and the spa/wellness value perception front and center. And in March, 2010, SpaFinder will roll out “Deal Days,” when $50 treatment prices hit a spa near you.
